17 Surprising Coupon Statistics & Trends

This is the most comprehensive guide to coupon statistics on the planet.

The best part?

This list is filled with coupon industry stats and trends which will amaze you!

Who uses coupon code the most? What are their demographics? Do people prefer digital or print coupon codes?

Bonus: Scroll to the bottom to see our coupon infographic.

Let’s get started!

  • 81% of consumers use coupons regularly
  • Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them
  • Coupon users are spending 24% more than regular shoppers
  • Six in ten will stack coupons, when possible, to achieve greater savings
  • 50.8% of redeemed coupons are non-food related, while 49.2% are food related
  • 40 percent said they feel smart when they can find the best deal……..
Read More