Video games offer us some of the most enjoyable, most addictive and most varied array of entertainment options to be found anywhere
From simple leisure games on mobile phones like Subway Surfer, to fully immersive VR games like Elite: Dangerous, there’s a title and platform for everyone.
Yet, in the global $175 billion video game market, few realize that behind the big titles lies a technology that drives them. Game Engines. Game Engines are the software that developers use to create and run video games on all types of devices.
And it’s becoming big business.
By 2027, the Game Engines market is expected to reach $6 billion, growing at a compound annual growth rate of 13.6%. That same year, the total video game industry is expected to be valued at nearly $300 billion, representing a 9.3% CAGR.
While the growth in the video games sector is excellent, the Game Engines space is outpacing the broad industry by nearly 40%. And it could outpace it much more than expected.
Why?
In-Game Commerce Engines.
Game Engine developers have concentrated on the underlying software code to help video game engineers “create’ their titles. However, new Game Engines are being developed that could allow for game developers to reach beyond the creation of fantasy worlds and bring much needed reality into the ever-growing AR and VR metaverse.
This “reality” will come in the form of in-game eCommerce. Right now, most in-game commerce involves the purchase of digital items like up-levels and skins. But this is all about to change as new In-Game Commerce Engines promise to bring hard-goods transactions into the equation.
Soon, gamers may be able to purchase real-world items, like clothing, food and home services from inside their favorite titles. In fact, the sale and purchase of almost any real-world product could quickly be available to us, in-game.
It will be much like the online shopping we see now with Amazon or eBay… but inside of video games, with users having the capability of opening their own online stores and selling their own products.
Because of the In-Game Commerce Engine technology that’s now being developed (one company is almost ready to go-to-market with it), the combined industries of gaming and eCommerce could be worth over $1 trillion…
Making the Game Engines market far more valuable than $6 billion.
Read the full Game Engines Market report, HERE
Or learn more about a company that’s developed an In-Game Commerce Engine, HERE