Voodoo, the French mobile game developer, has announced it will invest $200 million in 2022
The company, backed by Tencent and Goldman Sachs, says it will concentrate this capital in gaming studios who develop blockchain-based mobile games.
Blockchain technology, especially assets like NFTs, are expected to revolutionize and incentivize gamers. The tech is just one method that’s being utilized by big game developers to build a larger, more loyal user base.
Alex Yazdi, Voodoo’s CEO said, “Blockchain will especially disrupt gaming, as players are already used to buying digital assets…
“This technology will give players true ownership of their digital assets, creating deeper interactions between players – collecting, trading, selling in-game digital currencies and game assets – which will increase fun and engagement.”
Engagement by gamers has long been a rough patch for developers. By incentivizing gameplay, Voodoo is looking to increase time-of-play and loyalty within their titles. More time playing means more revenue.
However, blockchain utilization is not the only way developers can create incentives for gamers to spend more time and money within games.
Perhaps an even bigger incentive than NFT collecting, and trading is…
Shopping, or more specifically, in-game commerce.
American consumers spend nearly 6 hours a day browsing the internet, mostly on mobile phones, with 78% of the population engaged in ecommerce.
The average annual expenditure of the US online shopper is now $1,804.
By developing technology that allows for real-world commerce inside of games, publishers could see a huge leap in time-of-play, and most importantly, revenue.
The gamification of ecommerce may be responsible for the biggest revenue leap in the industry’s history.
It’s why TCI Entertainment, the owner and developer of a patented in-game, real-world ecommerce platform, is charging ahead in the ecommerce/mobile gaming space.
Its platform uses ancillary “incentivized engagement” and monetization technologies that allows brands, influencers, and users to build their own ecommerce “businesses” inside games. The gamification of ecommerce.
Read more about Voodoo’s 2022 investments, HERE
Or learn more about TCI Entertainment, HERE