Here’s the real consequences of the first Meta Store.

There’s more than a hint of irony when a virtual reality company opens a brick-and-mortar store. Afterall, isn’t the metaverse supposed to help eliminate portions of “the real world”?

Maybe sometime in the future (we’ll get to that in a moment), but for now, displaying and demonstrating hardware products is out of the realm of the metaverse…

And still lives firmly in the real world.

The first Meta Store, which is likely to be something like an Apple Store, is slated to open this week.

The point of the physical storefront, according to Meta, is to show the world how VR works, allow for live demos, product testing and, of course, to push headsets and metaverse usage.

Martin Gilliard, the Head of Meta Store said, “Once people experience the technology, they can gain a better appreciation for it. If we did our job right, people should leave and tell their friends, ‘You’ve got to go check out the Meta Store.”

Now, as to the future we mentioned above…

Right now, nearly every transaction that occurs in the metaverse, and within video games, is almost exclusively for digital items. Items like tokens, skins, uplevels, etc.

These digital items are completely useless in the real world. Afterall, you can’t eat virtual food for nutrition, and you can’t wear your “skin” out in public…

It’s not real.


This will all change and change soon.

While digital items will still be huge sellers, real world items, those we need to physically live, will be available both in video games and the metaverse.

Think eCommerce, but inside a game or virtual world.

That “skin” you like so much, it could be tailored to your body and shipped to your home… your real home.

You can don your “skin”, head to your front door and find the pizza you just ordered while gaming.

But you didn’t ring up the pizzeria, or visit their website to order…

You got your pie directly from a pizzeria that has a virtual store set up in the metaverse, or in your favorite game.

This is the next iteration of the metaverse and gaming…

It’s called in-game commerce, and it’s coming soon.


The technology needed for this to happen has yet to be implemented.

But when it is, look out!

Both the metaverse and video gaming could really take off, becoming just as mainstream as anything we currently have in “reality.”

You may want to learn more about a company with patents in in-game commerce. You can do so, right HERE

Or you can read more about the first Meta Store, HERE