The Play-to-Earn NFT Games market could reach a $3.6 billion valuation by 2028, growing at a compound annual growth rate of 21.3%.

Video games have been around for as long as we can remember, and in that time the industry has seen a lot of changes. One such change is the advent of play-to-earn games. With the introduction of mobile gaming, eSports, and now play-to-earn games, there are more ways than ever to get involved in gaming… and earn money.

While traditional games will always have a place in our hearts (and on our shelves), it’s clear that play-to-earn games are the future of gaming. Not only do they offer players a new and exciting way to game, but they also generate more revenue than traditional games. Through mobile commerce, gaming acquisitions, and in-game purchases, play-to-earn games are expected to generate the most revenue in 2022.

What Are Play-to-Earn Games?

Play-to-earn games are a type of game that allows players to earn real-world rewards for their in-game play. These rewards can come in the form of cryptocurrency, digital goods, and even cash prizes.

While play-to-earn games are still in their infancy, there are already a few notable examples on the market. One of the most popular play-to-earn games is CryptoKitties, a digital collectible game that allows players to buy, sell, and breed digital cats.

In CryptoKitties, players can earn Ethereum (ETH) by breeding digital cats. The game also allows players to spend ETH on in-game items such as rare cats and exclusive accessories.

So, why will play-to-earn games generate more revenue than traditional games in 2022? There are a few reasons for this.

First, play-to-earn games tap into a new market of gamers who are looking for ways to earn money from their hobby. This means that play-to-earn games have the potential to reach a larger audience than traditional games.

Second, play-to-earn games provide more value for players. In traditional games, players may spend a couple of dollars on a game and then never play it again. With play-to-earn games, players can earn money while they play, which provides more value for the player.

Finally, play-to-earn games are more sustainable than traditional games. Traditional games require constant updates and new content to keep players engaged. Play-to-earn games, on the other hand, can be played indefinitely because there is always a way for players to earn money.

How Do Play-to-Earn Games Bring Mobile Brand Engagement and Sales to a Whole New Level?

As mentioned above, play-to-earn games are a new type of mobile game that allows players to earn real money while they play. This is different from traditional games, where players may spend money on in-game items but don’t have the opportunity to earn any money back.

Play-to-earn games provide more value for brands because they offer a long-term engagement strategy. In traditional games, players may get bored and move on to the next game after a certain period of time. With play-to-earn games, brands can keep players engaged for a longer period of time since there is an incentive for them to keep playing, which is the chance to earn real money.

This type of game also gives players a sense of ownership and responsibility. In play-to-earn games, players have the opportunity to own in-game items and can even trade them with other players. This adds another layer of engagement that traditional games don’t have.

So, if you’re a brand looking to generate more revenue in 2022, play-to-earn games are the way to go. You’ll be able to keep your players engaged for longer and they’ll have a sense of ownership over their in-game items. It’s a win-win for everyone involved!

What Does This Trend Mean for the Gaming Industry?

This trend toward play-to-earn games is a positive one for the gaming industry. It shows that players are looking for more than just traditional gaming experiences. They want games that will keep them engaged and give them a sense of ownership. This is good news for game developers and publishers who are looking to create new and innovative gameplay experiences.


The gaming industry is on the cusp of a major change. Play-to-earn games, which reward players with real-world rewards like discounts and coupons instead of in-game currency or power-ups, are going to take over in 2022 and beyond. These games bring mobile brand engagement and sales to a whole new level. If you’re not already experimenting with this trend, now is the time to start.