If app marketers want to grow their user base, they must understand how to engage and retain their users.
Mobile measurement company Adjust previously debuted a Mobile Growth Map, a report that offers insights on global app behaviour by growth, retention and paid versus organic performance.
Now, the company has added a retention factor which provides a measure of success of paid campaigns.
The latest report shows that Vietnam, Thailand and Brazil are among the fastest-growing market for app growth in terms of user downloads and app usage. The Growth Score essentially provides a measure of which countries are “warming to apps”
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