There’s a reason why free-to-play games have major advertising campaigns: it turns out, users spend a lot via in-app purchases. Slice Intelligence just revealed that people who bought products in mobile video games last year spent an average of $87 dollars on their “free-to-play” games.
This redefines how we view hardcore gamers: people who purchase games for traditional consoles and PCs spend only $5 dollars more on average on their gaming entertainment.
