Looking to gain a stronger foothold in the mobile gaming market, Electronic Arts is reportedly acquiring Glu Mobile.

The California based publisher is known for it’s Kim Kardashian and Katy Perry games. The move will greatly increase EA’s footprint in the mobile space and helps them catch up to top competitor, Activision Blizzard, whose acquisition of Candy Crush in 2015 set them off for mobile gaming dominance.

As more gamers move their play to mobile devices, and 5G technology making mobile gaming far smoother, a rush to acquire mobile publishers could be underway.

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SOURCE: https://www.shacknews.com/article/122661/ea-acquires-hollywood-mobile-game-developer-glu-mobile