Social media site, Reddit, has a growing gamer community
Over the past year, the site has recorded a 34% year-over-year increase in users identifying as gamers. With roughly 172 million monthly visitors, and 3 billion monthly views, gaming is now Reddit’s top category.
This growing community of gamers has given the video game industry some incredible insights into the player-side of the business, and what these players share on the platform should be paid attention to.
Here’s the top four trends that real gamers are talking about right now on Reddit.
- The metaverse: This is a fully formed digital world where gamers interact in real-time.
- Old-school games: Redditors have been falling in love with older games, characters and merch.
- Esports continues growing: The gaming community continues to love competition in games.
- Virtual Reality: VR has finally taken hold. The tech is now at the point where gamers love it.
Investors, marketers and developers should keep a keen eye on the Reddit universe of gamers. The real-time pool of data being created by actual gamers is giving insights into where investment dollars, development dollars and advertisements dollars should be steered.
One particular area for massive growth is the metaverse. Soon, gamers will have the ability to not only meet and interact in populated digital worlds, but they’ll be able to conduct eCommerce within those worlds.
Gamers will open their own storefronts, outlets, movie theatres, sporting arenas, service businesses and more. Digital spaces where other gamers visit and buy products.
But it’s not just digital products that will be bought and sold. Trade in real-world goods and services will be the next great leap for the gaming industry. A gamer can enter a metaverse and set up a digital pizza shop in a popular gathering spot… as a real “franchisee.” Other gamers’ avatars enter the digital pizzeria, order off the menu and the real thing shows up at their home.
The digital “franchisee” gets paid a portion of the sale… and the buyer gets his real pizza.
This is coming very soon…
But It’s not just pizza. Every and all types of eCommerce will be conducted in these metaverses. And the opportunity for investors in this particular space (specifically the patented technology behind the transactional capabilities) is enormous.
Read more about the Reddit gamer data HERE