The State of AI in e-Commerce
Over the past year, artificial intelligence has quietly matured from a novelty into a core pillar of retail strategy. What began as a handful of personalization tools has evolved into a suite of AI-driven capabilities touching nearly every aspect of the retail experience. From the moment a shopper discovers a product to the logistics behind getting it to their doorstep, AI is transforming how brands operate, compete, and connect with consumers.
In our latest report, we analyzed over 89,000 online mentions spanning news, blogs, social media, forums, and reviews to understand how AI is shaping the future of digital retail. This blog breaks down the report’s methodology, top trends, key insights, and the sentiment drivers that help brands determine what’s working and what’s next.
Understanding AI’s impact in retail requires more than a list of buzzwords. Our analysis focused on a year’s worth of digital conversations—from May 2024 to May 2025—across a wide mix of platforms, including global news outlets, industry blogs, social media platforms, Reddit, customer forums, and product review sites.
Using natural language processing and AI clustering, we grouped and analyzed the most prominent themes within this large dataset. Each trend cluster emerged from repeated co-occurrence of concepts, temporal spikes in volume, and semantic similarity across channels. Sentiment analysis further added dimension, helping us uncover not just what people were discussing, but how they felt about it.
This methodology enables brands to move beyond anecdotal observations and identify grounded, data-backed opportunities for AI innovation in retail.
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