Roblox Unlocks Next-Generation Commerce With In-Game Shopping for Physical Items
Every day, an average of 97.8 million users1 come to Roblox to discover, create, express themselves, and play with friends. As we reimagine how people come together, we believe these behaviors will extend to the way people shop and interact with products across the physical and digital world. Today, Roblox is expanding our commerce capabilities with the Roblox Commerce APIs, with Shopify as our first integrated partner. We’re also announcing the Approved Merchandiser Program, which connects physical shopping with virtual goods and benefits on Roblox.
These announcements reflect our broader vision of creating new ways to shop that feel more like a virtual mall, where users can discover, try, and buy products in ways that feel organic, social, and fun.
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Source: https://corp.roblox.com/newsroom/2025/05/roblox-launches-shopify-integration-amp-licensing-program