INDUSTRY NEWS
With M&A hitting 5 Year Highs, Gaming Companies Heavily Targeting Studios, Game-Tech Startups and Mobile Game Developers for Growth
September 20, 2021
Along with this surge has come a flurry of mergers and acquisitions. As a result, gaming companies have already acquired 220 companies globally in 2021, up from 165 in 2020 and 142 in 2019.
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Super Mario Bros. Turns 36
September 13, 2021
Super Mario Bros, the iconic Nintendo game, just turned 36 years old. On September 13th, 1985, Nintendo released the break-through scrolling-screen game in Japan. It was an instant hit and has gone on to become one of Nintendo’s greatest franchises.
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Jam City Buys Ludia for $165 Million:
Prepares for More Deals in Augmented Reality and NFTs
September 13, 2021
The Ludia assets were purchased from TV production company Fremante. Chris DeWolfe, co-founder and CEO of Jam said the deal will help the company expand into augmented reality games and help push it into the red-hot non-fungible token (NFT) market.
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In-Game ad Revenue to Reach $56 Billion in 2024
September 9, 2021
The strong growth in revenue comes on the back of gamer acceptability of advertising within games. According to a recent report by Accenture, over 73% of mobile gamers say they are open to viewing in-game ads.
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Esports Entertainment Group Signs Partnership Agreement with Game Fund Partners LLC
September 9, 2021
The initial sake, $2 million, could grow. Esports will become part of Game Fund’s venture capital arm, as part of a planned $300 million gaming fund. Grant Johnson, CEO of Esports said, "We are pleased to be a part of this rapidly growing investment fund that is involved in so many excellent projects in the gaming space and beyond…
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Beijing Limiting Kids to 3 Hours a Week of Gaming
September 1, 2021
One hour on Friday, one on Saturday and one on Sunday. The move is a big blow to developers, publishers and advertisers trying to enter the largest gaming market, globally.
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OpenPlay Acquired by Nazara For $25.4 Million
September 1, 2021
OpenPlay operates a skills-based gaming platform under the “Classic Games” brand, which hosts a slew of widely popular games. According to OpenPlay, the company operates at the highest standards of technology, advanced player protection, game fairness, AML, security, and advertising standards.
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Netflix Jumps in Gaming: Will Run Two Gaming Title Trials in Poland
August 27, 2021
In an attempt to add to their catalogue of movies and television series, the company has targeted gaming as its next growth vehicle. The “Netflix Games’ titles will be available to Polish subscribers first, as a test run. The games, “Stranger Things 3” and “ Stranger Things: 1984” will come at no additional cost to subscribers.
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Apple To Ease App Store Transaction Rules Pre-empting Epic Judgement
August 27, 2021
In an effort to pre-empt any judgement in the Apple V. Epic antitrust case, Apple says it will allow transactions services for Apple users, outside of the app store. Right now, developers must pay between 15% and 30% of all in-app purchases, to Apple. Epic games has taken Apple to court fighting these fees as monopolistic.
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Industry Vets Establish New Development Studio
August 17, 2021
Game industry veterans from Naughty Dog, Electronic Arts, Infinity Ward, & more have established That’s No Moon Entertainment for AAA titles. For its debut action-adventure project, the development studio is backed by a $100 million investment from Smilegate, a South Korean developer & creators of the CrossFire first-person shooter series.
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