As a result, more and more consumers began buying Peloton bikes and memberships. The fitness company saw record growth, with its stock rising nearly 300% since the beginning of 2020.

For gamers familiar with Fortnite and Roblox, the metaverse has been around for a while, but even for them, it’s evolving. Today, the metaverse has reached the point where everyday people, not just hard-core gamers, are enjoying a digital lifestyle that allows them to experience the world from the comfort of their own homes. The digital metaverse is growing, but it’s still in its infancy.

Game deals began firing off during the pandemic as lockdowns forced people to explore alternative means of entertainment.  Because of this, gaming revenues ramped up to all-time highs as more users than ever began playing.

MGT will pay 77% of the acquisition in cash and 23% in stock. In addition, should PlaySimple reach certain performance metrics, it will be rewarded an additional $150 million, bringing the total deal potential to $510 million.

And it’s all due to cloud-based gaming and 5G mobile connections. Last week, Facebook announced its cloud gaming platform had expanded reach to over 98% of the US mainland. At the same time, Microsoft opened its cloud gaming service to more devices. And Amazon, with its relatively newer gaming service, offered Prime members a free trial last month.

The technology will reward gamers for watching ads by offering digital items to players who complete the videos. Simulmedia’s target is free-to-play games, as paid gamers would likely revolt. The technology is akin to what we already see in free-to-play mobile games. Simulmedia hopes to reach a wider audience by bringing these video ads to desktops and couches.

They disrupt your game-play, can leave you “stuck” at important moments in the game and cause you to miss out on up leveling opportunities tied to a game clock. Yes, in-game mobile ads are annoying. While we’ve become used to the daily bombardment of advertising in our everyday lives, seeing ads on mobile is mostly unacceptable to our well-trained eyes.

Playdemic is known for award-winning game Golf Clash, which is one of the leading mobile games in the U.S. & U.K. & has more than 80 million downloads globally.

Even as we emerge from the pandemic, industry growth shows no signs of slowing down. Now, a small mobile gaming company, PopReach is aiming to continue this growth trend, and capture more market share of their own.

From big, well-known publishers to maverick independents, both conferences were a success. However, it was the indies that stole both shows. Independent’s developers and publisher generally have more freedom to create and innovate the industry. And as Summer Game Fest and E3 has shown us, they’re light years ahead of the big boys.