Video Ads are Coming to PC and Console Games

Simulmedia is launching an adtech product called playerWON that will put video…


The Challenge of In-Game Advertising

The Challenge of In-Game Advertising

You may have noticed the annoying pop-up ads while playing your favorite mobile…


Electronic Arts Acquiring Warner Bros. Games’ Playdemic for $1.4B

Electronic Arts has struck a deal to acquire Warner Bros. Games’ mobile game…


PopReach Aims For Huge Mobile Gaming Success

PopReach Aims For Huge Mobile Gaming Success

The gaming industry, especially mobile gaming, was one of the top performing…


Independent Game Developers Taking Over the Industry

Independent Game Developers Taking Over the Industry

Summer Game Fest and E3 featured some outstanding gaming companiesFrom big,…


Mobile Gaming Alone to be Worth $272 Billion by 2030

Mobile Gaming Alone to be Worth $272 Billion by 2030

A newly released report from GlobalData estimates the global mobile gaming…


Experts Weigh in on The State of The Global Gaming Industry

Experts Weigh in on The State of The Global Gaming Industry

Last year, amid the pandemic, the global gaming market grew to a $162.32…


Facebook Acquires Social Gaming Company “Unit 2 Games”

Facebook Acquires Social Gaming Company “Unit 2 Games”

In a bid to boost its presence in the rapidly booming gaming sector, Facebook…


Game Deals Already Hit $49 Billion in 2021: New Records to be Smashed

Game Deals Already Hit $49 Billion in 2021:
New Records to be Smashed

The gaming industry has already set a record for the number of deals in a…