The California based publisher is known for it’s Kim Kardashian and Katy Perry games. The move will greatly increase EA’s footprint in the mobile space and helps them catch up to top competitor, Activision Blizzard, whose acquisition of Candy Crush in 2015 set them off for mobile gaming dominance.

Epic announced on Tuesday the 2nd of March its will be acquiring Tonic Games Group.  The transaction value was undisclosed, but will make Epic a true gaming powerhouse.  Tonic’s release of “Fall Guys” resulted in a smash hit and rose the eyebrows across the industry.

In just the past few years, VR has gained widespread recognition with devices now available to consumers across multiple price points.  And NewGenApps, says that by 2025, the global user-base of Augmented Reality and Virtual Reality gamers is expected to balloon to 216 million users.

Mobile gaming saw surge of new players in 2020GameIndustry.biz just noted that in the US and Canada alone, mobile gamer growth (in 2020)

Under the cloud of a global pandemic, millions of people chose to download apps for shopping and entertainment purposes.  According to TechCrunch, “mobile app downloads grew by 7% year-over-year to a record 218 billion in 2020. Meanwhile, consumer spending grew by 20% to also hit a new milestone of $143 billion.”

With more people now playing games on their mobile phones than ever before - and mobile commerce is growing at breakneck speeds - one wonders...

There’s a reason why free-to-play games have major advertising campaigns: it turns out, users spend a lot via in-app purchases. Slice Intelligence just revealed that people who bought products in mobile video games last year spent an average of $87 dollars on their “free-to-play” games.

This is why developing mobile-first software has become crucial to a business’ bottom line. We already live in the days of mobile-first.

If app marketers want to grow their user base, they must understand how to engage and retain their users. Mobile measurement company Adjust previously debuted a Mobile Growth Map, a report that offers insights on global app behaviour by growth, retention and paid versus organic performance.

It’s 1958. In a small dark room, hidden inside the Brookhaven National Laboratory, a physicist is hard at work. He’s been tirelessly studying and tinkering to bring America’s next great innovation to the world. No, it’s not a new supersonic missile, or a subatomic particle accelerator. William Higinbotham, a genius who worked on the atomic bomb, is creating the world’s first video game. It’s a simple game called “Tennis for Two”. Players turn a knob and press a button to hit a digital ball across a viewing screen, where another player must attempt to hit the ball back. Simple, yes. But this rudimentary computer program would become the very first of its kind. An interactive video game. And it represented the basic framework used 14 years later by Atari in their hit game, Pong.